Through the means of advertising, your product can become a household name. Of the various marketing strategies, web banner advertising is fast catching the likes of all. Let us study why-

People are watching hundreds of millions of videos a day on video sharing websites like YouTube. In fact, every minute, around ten hours of video is uploaded to YouTube alone. Online video has exploded recently and with Google’s universal search, it’s now another way your business can reach potential new customers.

Never enough time in the day to complete all your tasks? Don’t worry your not on your own. Most small business owners and operators are in the same boat, trying to cram everything into the day which just seems to disappear as quickly as it started.

The Yahoo Search Blog announced that they have released a new version of my favorite search browser plugin named Inquisitor. The upgrade makes the Apple Safari search plugin faster, cleaner, and multi-lingual.
By faster, Yahoo has integrated Inquisitor with BOSS, enabling a faster return on your Yahoo queries. Yahoo has cleaned up both [...]

Following these simple tips will definitely boost your traffic and search engine rankings for free.
1. Make sure your site is not under construction, incomplete, with little or no unique content.
2. When your site is ready, submit it to Google, Yahoo, MSN and ASK.com. Consider also submitting to other search engine but most of them are [...]

The Google Blog has recently announced some enhancements to the Google content network aimed to deliver more features for advertisers and better returns for publishers. The enhancements are a result of Google’s integration with DoubleClick, an advertising company they acquired in April 2007.
The enhancements will be available in the coming months and include:

Frequency Capping - [...]

Google have launched a new tool that plans to make it easier for us all to understand searcher behavior.

Google Insights for Search is a tool which is an extension for Google Trends and AdWords, that allows users to track keywords across different verticals, geographic locations, and time periods.

Here is Googler’s Elan Dekel and Niv Efron’s [...]

It seems like the “ink” only just dried on us reporting Google’s update to its toolbar PageRank. Well guess what? They’re updating their rankings too - look out!
And this is the Google update that hurts the most. When Google does a shuffle to its SERPs (Search Engine Results Pages), you know there’ll be uproar from [...]

Some of you might recall Google’s acquisition of DoubleClick last March, where the search engine giant also acquired Performics, an affiliate and search marketing business.
When the deal was confirmed, Search Engine marketers started to panic. How could a search engine with the power of Google, own and operate a search engine marketing company? A [...]

The time has finally arrived. That small business you started a couple of years back is poised for growth.
While you’re ready to take the next steps toward expansion, you may not have the extra funds necessary to bring your business to the next level. You need cash, but the idea of borrowing is just not [...]

Yahoo! have confirmed rumors of a ranking and algorithm update yesterday, with many users noticing changes in their search results since August 1st. Sharad Verma from the Yahoo! search team posted,
“We’ll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days. As you know, throughout this process [...]

I’m often asked how long a landing page optimization test should run. The answer depends on these factors:
* The data rate (number of conversions per day).
* Size of improvements found (percentage improvement).
* Size of your test (number of alternative designs or “recipes”).
* The confidence in your answer (how sure you need to be).
Today, we’ll cover [...]

Microsoft have launched a new homepage for their search engine, Live Search, which they claim has received positive feedback from customers in trials last month. The search engine now features a changing background image and “hotspots” that feature search queries related to the image displayed.
Hotspots are interactive areas of the image that light up and [...]

Google better watch out: there might be a new competitor in town for PageRank.
CNet reports that Microsoft has announced a new idea that they call BrowseRank, which they hope will help boost the search engine’s popularity.

For those that may not be familiar with Google’s PageRank, CNet explains it as “an algorithm that assesses a [...]

Time Warner Inc. has finalized an internal reshuffle which leaves its AOL unit split and primed for a buy-out! The move will position the two AOL divisions as ripe pickings for the right suitors and the advertising section will be hot property for both Microsoft and Yahoo!
AOL has been separated into two distinctive business [...]