Google have enhanced their website optimizer to allow advertisers to disable low performing ad variations and send the remaining traffic to higher performing ones. Previously, to achieve this, advertisers would have to stop the entire test (and lose all test data), so the improvement is a big timesaver for webmasters.

Google has launched a new tool in their Webmaster Tools suite that allows website owners to create custom 404 pages. 404 pages are those that don’t exist and therefore return a “not found” error when users try to view them in their web browser.

From Clusterstock: You probably know Google (GOOG) as the internet wonder-company that saved the search business. But did you know it’s poised to save us from the energy crisis too?
Google’s philanthropic arm has invested $10 million in a geothermal technology that promises to “Supply Thousands of Times US Energy Needs.” And we have to admit: [...]

Google Sites, the Google platform for document sharing and collaboration, has been dubbed “SharePoint Light” by many members of the tech community. However, the platform might be getting a new name soon, and one that won’t be so nice. Apparently, spammers have adopted Sites as a tool to host spam and malware, and, thanks to [...]

The worlds 3 biggest search engines, Google, Yahoo! & Microsoft are about to be caught up in a legal battle with one of the world’s biggest countries, India.

India’s National Newspaper, The Hindu, has reported that India’s Supreme Court issued notices to Google, Yahoo! & Microsoft over the promotion of “sex selection techniques” in its online [...]

I’ve ranted about the importance of the blogosphere for years. Vital for reaching new markets, creating valuable SEO content, building your reputation and authority…and on and on.
Well Google has just opened up its AdSense service for Blog Feeds which for many, will provide more reason to enter and remain active in the blogosphere. It also [...]

Many webmasters fail to take advantage of seasonal traffic peaks, which are an excellent way to generate new sales and traffic. ‘Back to school’ searches are happening right now and are the second highest traffic season after Christmas - so it’s well worth taking advantage of!
Back to school searches can have a very wide target; [...]

Google have revealed some important elements of their ranking algorithm and given advice on how to improve your sites positioning in natural search results. The unusual post was made on the French ‘Inside AdWords’ blog, which is strange considering AdWords listings have nothing to do with natural search. I’m sure posts like this will continue [...]

Google Operating System reported he is now seeing the Google AdSense for Feeds option in his AdSense account, set up screen. I noted at the Search Engine Roundtable that many folks are buzzing about the new feature at several discussion forums. It appears to me that this beta offering, is now open to all, [...]

The Yahoo Search Blog announced that they have released a new version of my favorite search browser plugin named Inquisitor. The upgrade makes the Apple Safari search plugin faster, cleaner, and multi-lingual.
By faster, Yahoo has integrated Inquisitor with BOSS, enabling a faster return on your Yahoo queries. Yahoo has cleaned up both [...]

Back in December, Google Reader announced that it was introducing a feature that let users share posts with anyone in their Gmail/Gtalk contact list. Unfortunately, the sharing was all-or-nothing - if you decided to share a post, it would be available to all of your contacts, as there was no way to single out a [...]

Following these simple tips will definitely boost your traffic and search engine rankings for free.
1. Make sure your site is not under construction, incomplete, with little or no unique content.
2. When your site is ready, submit it to Google, Yahoo, MSN and ASK.com. Consider also submitting to other search engine but most of them are [...]

The Google Blog has recently announced some enhancements to the Google content network aimed to deliver more features for advertisers and better returns for publishers. The enhancements are a result of Google’s integration with DoubleClick, an advertising company they acquired in April 2007.
The enhancements will be available in the coming months and include:

Frequency Capping - [...]

Those who have been watching closely while Google and Yahoo iron out some kinks in their search ad deal would be glad to know that the two search engines have partially disclosed some information about it. In a filing with the US Securities and Exchange Commission, Google and Yahoo have made publicly available the [...]

Google have launched a new tool that plans to make it easier for us all to understand searcher behavior.

Google Insights for Search is a tool which is an extension for Google Trends and AdWords, that allows users to track keywords across different verticals, geographic locations, and time periods.

Here is Googler’s Elan Dekel and Niv Efron’s [...]